Like many of you this week, we found out that the Cherie app is shutting its doors. The farewell message read: “It’s with sadness that we announce that cherie will be closing our doors on April 8, 2021. While our platform will no longer be available, we encourage our community members to continue finding ways to create and allow their authentic voices to be heard.”
What was the Cherie app?
If Seknd is the Yelp/Goodreads of skincare, the Cherie app was the Instagram for the beauty industry. Its social features and user experience–similar to that of Instagram–attracted the skincare influencer crowd to create content and follow each other.
Personally, the social aspect of the Cherie app didn’t appeal to me too much. I already feel anxious scrolling through my Instagram feed trying to keep up with my hundreds of friends sharing updates on their life, let alone internet friends posting pretty skincare pictures in perfect lighting and hue.
I love and enjoy for skincare. But I don’t have time to post the perfect picture or curate a feed to meet the influencer standards. I do, however, want to find authentic reviews that aren’t sponsored, paid for, or gifted. Frankly, I don’t like relying on #sponsored #gifted reviews to spend my own hard-earned money.
What was Cherie good for?
It’s true: I did not enjoy the social aspects of the app (following, commenting, clapping, etc). However, I did enjoy seeing what looked like authentic reviews from real people, just like me. That transparency is something we sorely need more of in the skincare industry, which is so often dominated by marketing claims and fluff (remember the Starfish craze, anyone?).
Introducing Seknd: Transparency in skincare
Luckily, we’re creating a destination to help you make better skincare decisions based on ingredient transparency and authentic reviews.
We use machine learning to decode ingredients lists and make it easy for you to understand what’s really in that cream or serum.
You can search from over 30,000 products in our catalogue to find exactly what you’re looking for in a skincare product.
Lastly, you can read authentic reviews, learn from other people’s real skincare routines, and ask questions to get help from our community.
Conclusion
You may be sad that the Cherie app is closing. But it’s important to continue sharing your thoughts, because that’s the way we’ll truly democratize the skincare industry. We invite you to share your Seknd opinion on your favorite (and not so favorite!) skincare products – our community of skincare enthusiasts will thank you for it!
