My favorite things about this product are the packaging, branding, and dispenser. Wow, the dispenser. I also like how the product looked. It performs almost as well as a personal favorite, Neutrogena Hydroboost for Extra Dry Skin (the extra dry skin formula doesn't have fragrance), but not quite as well. I think I'm going back to Neutrogena after this tub, and emptying the contents into this dispenser!! Alternatively, I might try the Indeed Labs Hydraluron Serum instead.