It's simple. It's good for all skin types. It consistently does its job. It's not fragranced. This product is reliable, which is the biggest selling point, in my opinion. It doesn't have the newest skincare technology or feel super luxurious, but I know when my skin is having a rough go of it, that this moisturizer will make all the difference. I struggled with acne for years and, when I added this moisturizer into my routine, it made all the difference, which feels ironic. It make my skin feel less oily and just healthy, and I think that helped reduce the sebum produced which exacerbated my acne-prone skin. If you have eczema this is an equally helpful product. No matter your skin type or skin problem, this product is a staple.
The packaging isn't super aesthetic, but it's the signature FAB look. I have no other complaints, honestly. I'm a long time fan of this product and will continue to purchase it for all of my life probably, not to be dramatic.